Online banner advertising was very popular when advertising space was first sold on the internet. These days, some web business owners think that it must be no more relevant. Is online banner advertising still effective?advertising campaigns
A web site that sells banner advertising space could only guarantee that folks will see your ad. They cannot guarantee that anyone will read it or click to your website landing page or website.
The global measurement and informationNielsen and company, recently documented that investment in display online advertising, which include online banners, increased over 26% for your first quarter of 2013. Logically, if banners did not work, business owners would not continue to buy them.
How can you create your online banner advertising effective?
Success with internet business marketing, like marketing an offline business, always equates to owning a sufficient return on your marketing investment. You are wasting your money if your banner campaign is costing more than it's earning. The typical click through from banners is roughly 2% to 5%.advertising media
Actual cash from direct response advertising sales is not really the best way to measure the success of your banner ad. These people may well buy another product from you at a later date via your email marketing campaign if you are directing visitors to a landing page and collecting emails with an opt-in form.
Online banner ads will also be effective as a marketing branding tool. Brand advertising, rather direct response advertising, costs a lot of money because you need massive exposure for effective results. This kind of banner advertising is favoured by large companies who have the budgets to spend on this type of marketing.
The effectiveness of your banner ads depends on applying the right strategies, as with any form of advertising. To optimise your banner ad performance, ensure that it must be put into a prime position towards the top, or close to the top, in the page. Place the ad on the relevant website with steady, reliable traffic that is visited by individuals who are interested in your services or products.
Sell the click, not the item
Online banner advertising is currently more sophisticated with better targeting and improved graphics. The goal is always to 'sell the click'. Ensure your message is approximately a want, desire or concern that your particular audience could have, to make sure they ought to select the ad for more information. It's the job of your own web page to promote the product.
Your chances of getting viewers to really click your banner ad increases when your message motivates people to find out more. Once they have clicked on your banner they are directed to a landing page that provides something of value in exchange for their email address then. After you have their current email address, you are able to follow-the lead with email marketing.